Google Analytics

Google Analytics

Google Analytics is tracking software of Google that tracks and reports website traffic. It is a free service that will allow you to track the behavior and visitors on your website. Google launched the service in November 2005. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics analysis can also identify where visitors came, how long they stayed and also their geographical position.

By using Google analytics, we can find the following details regarding our website or blog.

·                     How many people visit my website?

·                     Where the visit came from [we can know their location]

·                     Which Devices used to visit?

·                     Which pages on website are most visited?

·                     What blog content do visitors like the most.

·                     How can I improve my website's performance?

Google analytics is connected to our website with a tracking code. It is a JavaScript code in our analytics account.

These visits can classified as

·                     Direct visit / Natural visit

·                     Referral visit

·                     Social media visit

·                     Organic visit 

Direct visit

Visitors who wanted to visit the site by typing the URL directly into the browser. 'Direct' can also refer to the visitors who clicked on the links from their bookmarks / favorites, links within emails, or links from documents.

Referral visit

Visitors referred by links on other websites. 

Social media visit 

The social media visit occurs from twitter, face book.

Organic visit 

Visitors referred by an unpaid search engine listing, e.g. a Google.com search.

Get Started With Google Analytics

To install Google analytics, first we need the Google analytics account. If you have a google account, then we can set up google analytics with that google account. The account Set up can be done in the following steps.

·                       Login to your goggle analytics through  google.com/analytics. 

·                      Click Sign In on right side of the window. 

·                      Click Analytics button and you will redirect to the following page.

• Click Sign Up button and it will redirect to the following page which shows the information of our website.

• Select the website tracking ID, it will be default. And setting up the account by adding account name. 
• Setting up the property by adding the website name or blog name. 
• Add the website or blog URL in the next text box with https:// certificate for the security of sites.

• Select the Industry category as per the website's requirement. For a blog we can add reference or other option. 
• Choose the Reporting Time zone as per the working country. Here we can choose India as per our choice.   
• After setting up the account click the Get Tracking ID button. 
• You will get a google Analytics terms and conditions, which you have to agree by click I Accept.

•  Then copy the Tracking ID 
• Go to our blogger. 
• Take settings > Other and paste Id on google analytics text box. 
•  Click save settings and go back to analytics page.
  
•  Copy the tracking code. Because we have to install this on every pages of website to know the website status. 
• Go to blogger. Select Theme > Edit HTML. Paste code inside the head section (before </head>). 
•  Click Save Theme. 
• Now Analytics tracking code is installed. 
• Then go to Google analytics. Click on All Website Data on the top left hand side and choose website data. 
•  Next step is to view the google analytics data. For this go to google analytics page and click Real time > Overview. Then we can get the real time tracking overview of our website or blog.

As follow the tracking procedures, we get the current position of websites like number of visits, devices used for visit, time of visit etc.

Johnson Francis

Google Webmaster Tools & Verification Procedures

Google Webmaster Tools

Google search console previously known as Google  webmaster  tools is a free service by google for webmasters. Search console is a mok point which helps webmasters to communicate with google and vice versa. It will let you learn information about website and people who visit it and also allows webmasters to check indexing status and optimize visibility of their websites and it is a free tool or service by Google to the webmasters.

Other important advantage of using this tool is, It helps you to identify the issues with our website and  helps  to know spam issues in the websites.

Verification using webmaster tools

Google can confirm the ownership of the blog by adding and verifying blog in search console. Verification can be done through the following steps.

• Create a blog in your blogger.com account.
• Login to your search  console through the link google.com/webmasters/tools/
• Copy the URL of your blog with .com extension. If the URL is with .in extension, replace it as .com/ncr and press enter. Then we can copy the URL with .com extension.
• Go back to webmaster tools and paste the URL of blog in the text box provided with "Add a Property" button.
• Click the "Add a Property" button.
• Next you will be asked to verify your blog. And there are a few verification methods. For a blog, select the "HTML tag" verification method and copy the "meta tag" data given in the text box.
• Go to the blogger dashboard, click on Theme and Edit HTML.
• Paste the copied meta data inside the <head> section ( just before the </head> ). Click Save Theme button.
• Go to search console and click verify button. 
• Now we can get a verification message from google.

Fetch As Google And Submit To Index

• After clicking the continue from the verification message, the page will redirect to the blog dashboard.
  

• On the left hand side of the screen, we can see "Crawl" option. Click on it and choose "Fetch as Google".
• The page will redirect to the following screen

• If you need to fetch entire blog, then leave the text box blank. Otherwise enter the URL of the page you need to indexed.
• Click "Fetch" button.
• After the indexing has finished, there will be a "Request Indexing" button.
• You will be given the options of "Crawl Only This URL" ( fetching/submitting one specific page) and "Crawl This URL and its Direct Links" (index the blog and its links).
• Select as per the need and click Go.
• Wait for the indexing to complete and you are done.

Johnson Francis

SEO On Page Optimization Guidelines

SEO On-page optimization tips and guideline

On-page optimization is a webpage optimization practice in order to improve high position in search results. It includes both head and body section optimization.

Head section In Seo Optimization

Head section optimization mainly focuses on the snippet. Snippet is the overview of a website which gives the page list description. Snippet includes SEO title, URL and meta description. Snippet can make more attractive using star rating, personalized result etc. It is rich snippet.

Seo title Optimization

Title is the focusing keyword with meaningful description. It should be 55-60 characters including space and special characters. Title should be of 512 pixel width. Thus title can't include 70 characters. If the title is not given, then google will automatically take H1 tag as the title. There are some rules while writing seo title.

• Title should be unique.
• Title should be impressive.
• It includes focusing keywords.
• Title should not be in full capital letters.
• No spelling mistakes and grammatical errors.

URL:

Uniform resource locator is the address of a webpage.

Meta description:

It describes the content of the webpage. It will write inside the meta tag. Rules for writing a meta description are

• Description should be unique and attractive.
• No spelling mistakes and grammatical errors.
• Focusing keyword can be used in the contents.
• Pixel width can be 1024 px.

If meta description is not given, google will automatically take content as description. There is 250-300 character limitation for page optimization. But in the case of blog optimization, there should be below 155 characters. Because google will show the published date while publishing a blog.

Seo optimization in body section:

Header Tag Optimization:

H1, H2, H3, H4, H5, H6 are the body tags. H1 tag is the visible part or identity part of body section. It is generally used for main heading. 8-10 words can be used in H1 tag. If H1 is not relevant, google take heading from H2 tag. 

Content Optimization:

Content is the informative part of a website. Content can be text, link, images or any other things. The main part or visible part of content is anchor text which is hyperlink added to the text. Hyperlink can act as a reference link. So focused keyword should not be used as anchor text. Rules to be followed while content writing are

• Beginning sentence can include focusing keyword.
• Use simple sentences up to 20 words.
• Put space before full stop and comma.  

There are some myths regarding the use of focusing keywords. Keywords with bold,  colored text and written text before punctuation marks will higher the page rank. But Matt Cutts clarified that there will not be any change in the page rank by the use of this.

keyword density is the percentage of number of keywords appears on that page compared to the total number of words on that page. It is 2-5% in normal way. Keyword density depends upon the length of the content. 

Image Optimization

The Alt tag is probably the most important image optimization factor. Alt stands for alternate. The text in the alt tag is displayed in place of the image if the image can not be shown or is taking too long to load. Most of the major search engines are text-based, i.e they can not read images.

Authorship Optimization

Authorship optimization is the way to connect the article authors with google profile. It disclose the identity of the author to the content readers. Attribute rel="author" confirms the authorship. Through authorship, it improves the validity and identity of the article.

How to do authorship optimization:

• Create google plus profile. 
• Give the label name on your page. Then click LINK button > Add URL of google plus profile > OK
• At the left top of the page, click HTML > Add attribute rel="author" into the anchor tag.
• Save the page.

Internal Linking:

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

Johnson Francis