Google Analytics

Google Analytics

Google Analytics is tracking software of Google that tracks and reports website traffic. It is a free service that will allow you to track the behavior and visitors on your website. Google launched the service in November 2005. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics analysis can also identify where visitors came, how long they stayed and also their geographical position.

By using Google analytics, we can find the following details regarding our website or blog.

·                     How many people visit my website?

·                     Where the visit came from [we can know their location]

·                     Which Devices used to visit?

·                     Which pages on website are most visited?

·                     What blog content do visitors like the most.

·                     How can I improve my website's performance?

Google analytics is connected to our website with a tracking code. It is a JavaScript code in our analytics account.

These visits can classified as

·                     Direct visit / Natural visit

·                     Referral visit

·                     Social media visit

·                     Organic visit 

Direct visit

Visitors who wanted to visit the site by typing the URL directly into the browser. 'Direct' can also refer to the visitors who clicked on the links from their bookmarks / favorites, links within emails, or links from documents.

Referral visit

Visitors referred by links on other websites. 

Social media visit 

The social media visit occurs from twitter, face book.

Organic visit 

Visitors referred by an unpaid search engine listing, e.g. a Google.com search.

Get Started With Google Analytics

To install Google analytics, first we need the Google analytics account. If you have a google account, then we can set up google analytics with that google account. The account Set up can be done in the following steps.

·                       Login to your goggle analytics through  google.com/analytics. 

·                      Click Sign In on right side of the window. 

·                      Click Analytics button and you will redirect to the following page.

• Click Sign Up button and it will redirect to the following page which shows the information of our website.

• Select the website tracking ID, it will be default. And setting up the account by adding account name. 
• Setting up the property by adding the website name or blog name. 
• Add the website or blog URL in the next text box with https:// certificate for the security of sites.

• Select the Industry category as per the website's requirement. For a blog we can add reference or other option. 
• Choose the Reporting Time zone as per the working country. Here we can choose India as per our choice.   
• After setting up the account click the Get Tracking ID button. 
• You will get a google Analytics terms and conditions, which you have to agree by click I Accept.

•  Then copy the Tracking ID 
• Go to our blogger. 
• Take settings > Other and paste Id on google analytics text box. 
•  Click save settings and go back to analytics page.
  
•  Copy the tracking code. Because we have to install this on every pages of website to know the website status. 
• Go to blogger. Select Theme > Edit HTML. Paste code inside the head section (before </head>). 
•  Click Save Theme. 
• Now Analytics tracking code is installed. 
• Then go to Google analytics. Click on All Website Data on the top left hand side and choose website data. 
•  Next step is to view the google analytics data. For this go to google analytics page and click Real time > Overview. Then we can get the real time tracking overview of our website or blog.

As follow the tracking procedures, we get the current position of websites like number of visits, devices used for visit, time of visit etc.

Johnson Francis