SEO On Page Optimization Guidelines

SEO On-page optimization tips and guideline

On-page optimization is a webpage optimization practice in order to improve high position in search results. It includes both head and body section optimization.

Head section In Seo Optimization

Head section optimization mainly focuses on the snippet. Snippet is the overview of a website which gives the page list description. Snippet includes SEO title, URL and meta description. Snippet can make more attractive using star rating, personalized result etc. It is rich snippet.

Seo title Optimization

Title is the focusing keyword with meaningful description. It should be 55-60 characters including space and special characters. Title should be of 512 pixel width. Thus title can't include 70 characters. If the title is not given, then google will automatically take H1 tag as the title. There are some rules while writing seo title.

• Title should be unique.
• Title should be impressive.
• It includes focusing keywords.
• Title should not be in full capital letters.
• No spelling mistakes and grammatical errors.

URL:

Uniform resource locator is the address of a webpage.

Meta description:

It describes the content of the webpage. It will write inside the meta tag. Rules for writing a meta description are

• Description should be unique and attractive.
• No spelling mistakes and grammatical errors.
• Focusing keyword can be used in the contents.
• Pixel width can be 1024 px.

If meta description is not given, google will automatically take content as description. There is 250-300 character limitation for page optimization. But in the case of blog optimization, there should be below 155 characters. Because google will show the published date while publishing a blog.

Seo optimization in body section:

Header Tag Optimization:

H1, H2, H3, H4, H5, H6 are the body tags. H1 tag is the visible part or identity part of body section. It is generally used for main heading. 8-10 words can be used in H1 tag. If H1 is not relevant, google take heading from H2 tag. 

Content Optimization:

Content is the informative part of a website. Content can be text, link, images or any other things. The main part or visible part of content is anchor text which is hyperlink added to the text. Hyperlink can act as a reference link. So focused keyword should not be used as anchor text. Rules to be followed while content writing are

• Beginning sentence can include focusing keyword.
• Use simple sentences up to 20 words.
• Put space before full stop and comma.  

There are some myths regarding the use of focusing keywords. Keywords with bold,  colored text and written text before punctuation marks will higher the page rank. But Matt Cutts clarified that there will not be any change in the page rank by the use of this.

keyword density is the percentage of number of keywords appears on that page compared to the total number of words on that page. It is 2-5% in normal way. Keyword density depends upon the length of the content. 

Image Optimization

The Alt tag is probably the most important image optimization factor. Alt stands for alternate. The text in the alt tag is displayed in place of the image if the image can not be shown or is taking too long to load. Most of the major search engines are text-based, i.e they can not read images.

Authorship Optimization

Authorship optimization is the way to connect the article authors with google profile. It disclose the identity of the author to the content readers. Attribute rel="author" confirms the authorship. Through authorship, it improves the validity and identity of the article.

How to do authorship optimization:

• Create google plus profile. 
• Give the label name on your page. Then click LINK button > Add URL of google plus profile > OK
• At the left top of the page, click HTML > Add attribute rel="author" into the anchor tag.
• Save the page.

Internal Linking:

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

Johnson Francis